News | Age without limits

Negative stereotypes of older people key driver of widespread ageism

A new survey commissioned by the Age Without Limits campaign reveals majority of people aged 50 and above feel the media and advertising depict older…

Accidental ageists: quarter of the population discriminate or stereotype by age without realising

More than a quarter of people hold stereotypical views and may even discriminate on the basis of age without even realising it, according to new data…

New survey reveals half of people don’t believe they will look good when they are old

The new data also reveals that significant proportions of the population have concerns about their mobility, mental function, competency in their…

Are you ageist? England’s first ever anti-ageism campaign launches as new research reveals high levels of age discrimination

Ageing Better is launching Age Without Limits, a hard-hitting new campaign highlighting the issue of ageism.