We need to change the way we think about ageing

Most of us unwittingly hold ageist beliefs - do you?


Positive depictions of later life

We’ve created the first free library showing positive and realistic images of over 50s

Speech bubble

Challenge everyday ageism

Learn how to call out ageism in everyday conversations using our guide


Take a stand against ageism

Thousands of people have signed up to put an end to ageism, will you?

* Ageism is the most widespread form of discrimination: anyone can experience it. However, the probability of being discriminated against is higher for people with specific identities within other protected characteristics including ethnicity, religion, and sexual orientation.