We need to change the way we think about ageing

Until our Action Day

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2024-03-20T00:00:00
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Positive depictions of later life

We’ve created the first free library showing positive and realistic images of over 50s

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Challenge everyday ageism

Learn how to call out ageism in everyday conversations using our guide

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Take a stand against ageism

Thousands of people have signed up to put an end to ageism, will you?

* Ageism is the most widespread form of discrimination: anyone can experience it. However, the probability of being discriminated against is higher for people with other particular protected characteristics including ethnicity, religion, and sexual orientation