Our research

For our Effects of Ageism research, we asked over 1000 people who've experienced negative treatment since turning 50 exactly how that has impacted their lives.

This report looks at the role and impact of language and stereotypes in framing old age and ageing in the UK.

This report summarises the key findings from a semi-systematic review of research and policy documents to shed light on how society thinks and feels about ageing and older people.

This report looks at the language used by government, the media and social media, advertising and ageing-focused charities in relation to the topics of age, ageing and demographic change.

Over half of adults in England (55%) believe that the UK is ageist. Ageism in society is harmful to people of all ages as this research highlights.

This paper gives an overview of the harm that ageism causes to both individuals and society.

This paper looks at the inclusion of older characters in British films over the last decade, how often they're included and how they're portrayed.

The World Health Organisation is working together with key partners on a Global Campaign to Combat Ageism. The Campaign aims to change the narrative around age and ageing and help create a world for all ages.

Old School curates, creates, commissions and disseminates free resources to educate people about ageism and how to end it; hosts and facilitates spaces where age advocates around the world can connect; collaborates with other pro-ageing organisations; and shows up for other social-justice movements.

In this talk, leading US ageism campaigner Ashton Applewhite urges us to dismantle the dread and mobilise against ageism - the last socially acceptable prejudice.

EveryAGE Counts is an advocacy campaign aimed at tackling ageism against older Australians.

The first national survey for over a decade, by Dominic Abrams, Hannah Swift and Diane Houston for the Equality and Human Rights Commission, explores prejudiced attitudes and discrimination across equality strands, including age.

The Older People’s Commissioner for Wales exists to protect older people’s rights, end ageism and age discrimination, stop the abuse of older people and enable everyone to age well.