Our impact
Our three-year campaign aims to challenge ageism for the benefit of us all as we grow older.
As the first programme of its kind in England, delivered by the Centre for Ageing Better (a What Works Centre), we have a robust evaluation strategy to measure impact. We want to share learning and support future initiatives to challenge ageism.
Impact reports
Age Without Limits 2025 Impact Report
In 2025, we built on the momentum of our launch year to go beyond raising awareness - focusing on making ageism more visible, relatable, and actionable. Our ‘It isn’t ageing, it’s ageism’ mass-advertising campaign spotlighted real experiences of ageism, and called on people to take real action.
Age-positive Image Library 2025 Impact Report
Our Age-positive image library, which is part of our Age Without Limits campaign, is the first stock image bank in the world to solely focus on positive and realistic photos of people over 50.
Since its creation in 2021, it has hit milestone after milestone.
Age Without Limits 2024 Impact Report
In 2024 we launched Age Without Limits with a hard-hitting question: ‘Are You Ageist?’ A packed calendar of advertising, events, research and communications then followed.
Throughout 2024, we got ageism on the national agenda and got people to take action to challenge ageism