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Five ways to make your business age-friendly

We have identified five ways you can make your business more age-friendly and accessible for the benefit of all age groups – and your…

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An older couple on a bus

How to make your local transport more accessible

Accessible, affordable transport is essential for people of all ages. It allows us to live our lives freely. But we don’t all have equal…

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Pete's story

Pete feels that business is not set up to support an ageing population, and that is a problem not just for older people but society.

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In your comms and writing

This guide is designed as a practical tool to support organisations, media and communications professionals, to write about ageing in an…

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Two women talking outside at a cafe

In conversations

Whether we’re challenging negative stereotypes or questioning the way ageing or older people are talked about, having conversations is a powerful…

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Danielle's story

Danielle tells us how the ageism she experienced in her early 50s was a ‘punch in the stomach’ – but how it ultimately led her to a fulfilling new…

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Tony's story

Tony has lived his life ‘footloose and fancy-free’, but health issues have slowed him down and he feels frustrated by medical ageism.

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Rosemary's story

Rosemary is a passionate advocate for older people exercising, and regularly sharing her advice in the media and on her Strong After Sixty YouTube…

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Dolores smiles at the camera with green tree leaves behind her

Dolores' story

Dolores tells us about her experiences and adventures of working abroad and why the activities on offer for older people frustrate her.

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